Célie Cadieux — Art Direction

TEDxCEW Impossible Key Art created by Célie Cadieux in collaboration with Carole Fer

Second Key Art and Instagram posts:

TEDxCEW Impossible Instagram post by Célie Cadieux

The stage before the public arrival with the second Key Art:

Example of a keynote slide matching the campaign:

TEDxCEW Impossible keynote intermission slide created by Célie Cadieux

Matching merch:

TEDxCEW Impossible shirt mock-up by Célie Cadieux

Discover more on the TEDxCEWomen official Instagram page.

Impossible campaign

TEDxChampsÉlyséesWomen — Official campaign

Art Direction of the 5th TEDxCEWomen Edition in collaboration with Carole Fer. The challenge was to build a complete campaign from scratch and elevate the brand image to a premium look. The first Key Art was used for the outdoor campaign. A second one was created to brand the day of the event with a cohesive identity and a fresh new visual. Other images were created for social media and other parts of the event.

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